Hi, I'm Danish
An outcome-driven product design leader focused on real-world impact.
I'm a product design leader with 8+ years of turning complex challenges into simple, high-performing digital experiences.
I design for marketplaces, e-commerce, and B2B platforms — always with one goal: drive real growth through frictionless UX.
I think like a strategist, build like a craftsman, and execute like an operator. Every design decision I make ties back to business outcomes — because great design isn’t just about how it looks, it’s about what it delivers.
Curious, driven, and execution-obsessed, I don’t just play the next move — I see the whole board.
Experience
2023 - Present
WOLSELEY CANADA
Ontario, Canada
Product Design Lead
The e-commerce team's first design hire, tasked with overall redesign and optimization of Wolseley's online marketplace, Wolseley Express. Working closely with Business, Product and Development teams to deliver best in class user experience.
2021 - 2022
KAIDEE (DF MARKETPLACE)
Bangkok, Thailand
Sales Operations Manager
A key role in Kaidee's real estate transactions business that involves deep collaboration with cross functional teams, with the objective to maximize the impact of lead-gen marketing campaigns and the effectiveness of sales operations.
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Provided UI/UX design for new business initiatives geared towards online lead generation, worked closely with dev team to ensure pixel perfect execution.
2018 - 2021
BLOCKCHAINLABS.AI
Bangkok, Thailand
Senior Product Designer
Conceptualized, designed, and delivered high quality apps for clients in diverse industries ranging from financial institutions, non-profits, to real estate, managing the end-to-end design process from research and discovery, wireframing, prototyping, to the final design, while balancing usability with business goals.
2016 - 2018
ZYLON TECHNOLOGIES
Bangkok, Thailand
Product Designer
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Conceptualized, designed, and delivered RecruitCraft, a SaaS recruitment CRM for the Thai market.
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Onboarded (and managed implementation projects for) key clients, among them some of the leading companies in Thailand such as CP Foods, Krungsri Bank, Kasikorn Bank, Sansiri, Panasonic, DHL.
2014 - 2016
NETSOL TECHNOLOGIES
Bangkok, Thailand
Manager Business Development, Thailand
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Closed USD 100 million, multi-market deal, with Daimler Financial Services to implement NetSol’s next-gen solution NFS Ascent in 12 markets in APAC & MEA.
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Managed existing client accounts, and strengthened business relationship, with Toyota Leasing Thailand, Thailand Isuzu Leasing and Siam Kubota Leasing.
2011 - 2014
NETSOL TECHNOLOGIES
Lahore, Pakistan
Assistant Manager Global Marketing
Launched NetSol’s next-gen product, NFS Ascent, in 4 markets (Thailand, Indonesia, China and Korea).
